Currently trending on twitter, #junipered means a few different things to a few different people. For anyone with marketing experience, it represents the blatent disregard for the cardinal rule of advertising. For Cisco fans, it's a reference to http://www.overpromisesunderdelivers.net , saying Juniper over promises and is a vendor of vaporware that is only hurting its customers. For Juniper fans, its a sign that Cisco is launching a childish advertising campaign as they're loosing market share to Juniper.

For me, it's sad. As a cisco fan, I'm a little worried that they're stooping this low, and certainly taken away from their image they I had of them. This is the first time I've seen them actually acknowledging the competition in any other way besides performance comparisons (and always retaliated against with TCO comparisons).

I'm sure everyone can see many sides to this, but what will be most interesting, is Junipers response, if any.